You may have read about the rise of so-called “robo-advisors”, online investing platforms that use computer-generated algorithms to create strategies and manage your money.
These platforms provide simple portfolio management with very little human interaction at rock-bottom prices. With the increasing popularity of these platforms, you might be asking yourself: Do I even need a financial advisor?
I think you do. Here are 6 reasons why:
Reason 1 | We Treat You like a person, not just an account number
We put you at the center of everything we do. Our meticulous discovery process thoroughly drills down into your unique personality, goals and needs. We think clients have better financial outcomes with custom-built strategies. Robo-advisors use algorithms to fit you into pre-existing strategies based on your age, risk tolerance, and investment horizon. They can’t fully understand your unique needs because they’ve never met you personally.
Reason 2 | We keep you involved in investment decisions
We emphasize ongoing, personalized communication because we believe informed clients make more intelligent financial decisions. We customize our level of communication to your desires and present you with as little or as much technical detail as you would like. Robo-advisors are targeted towards clients who prefer a hands-off approach to investing – one that does not allow for talking through things face-to-face.
Reason 3 | We coach, guide and hold you accountable
Everyone has different purposes for their money; we help you define it and hold you accountable to the strategies we create together. Think of us as a real-life financial coach. Robo-advisor algorithms are designed around simplistic variables like age, target retirement date, risk tolerance and income level. A computer doesn’t care if you reach your goals.
Reason 4 | We Make Sure Your Financial Strategies Keep up with your life
We proactively monitor your strategies and update them as your needs change. When you pass one of life’s important milestones, we’ll know and make sure your strategies keep up with your life. Robo-advisors use automated re-balancing algorithms to make changes to your portfolio. They don’t know when you get married, have a child, or buy a house.
Reason 5 | We provide knowledgeable answers from someone you know
We offer you easy access to an experienced professional who knows you and understands your situation. Whatever your issue, we can get you the answer you need, quickly and confidently. Most robo-advisors send you to a help forum or customer service center when you have questions. Even if there is a person assigned to your account, you could be just one of hundreds they speak with every day.
Reason 6 | Your life is about more than investing
We help our clients prepare for all of life’s important financial milestones: a house, paying off debt, funding a college education, a bucket list, vacation, as well as retirement. Robo-advisors are designed to focus mostly on investing. For our clients, comprehensive wealth strategies are about much more than just their investment portfolio.
The Bottom Line
The good news is that you don’t have to forego the benefits of working with an online investing platform when you work with us. Wealth Wise was designed to utilize robust technology to offer many of the same features and benefits that our online competitors do, but with human interaction you deserve.
Want to talk about how we can help you do more with your financial life?